222. Making the Most of Your Current Visibility Instead of Fighting the Algorithm

eCommerce Badassery · May 2, 2023 · 26 min

Summary

This episode challenges ecommerce operators to stop chasing social media algorithm hacks and instead focus on maximizing their existing visibility and owned channels for sustainable growth. It provides a framework for re-evaluating marketing efforts to ensure optimal return on investment and long-term brand building, rather than short-term algorithmic wins.

Key takeaways

• Reallocate energy from 'hacking' social media algorithms to optimizing owned marketing channels like email lists and website traffic for more sustainable growth.
• Identify and prioritize your most effective marketing avenues by understanding where your target audience truly engages, rather than solely relying on social media trends.
• Diversify your marketing efforts beyond social media to build a resilient brand presence and reduce dependency on any single platform.
• Leverage your existing customer base and email list as powerful assets for repeat business and advocacy, focusing on retention strategies.
• Develop an omnichannel marketing campaign that strategically integrates various touchpoints, ensuring social media complements rather than dominates your overall strategy.

Themes

Topics covered

Episode description

Stop spending all your time trying to fight the social media algorithm... In the end, the energy and effort you put into trying to "hack" your way to more social media visibility is likely better spent somewhere else. Where is that somewhere else? Well, that depends on your business... but let's explore your options so you can figure out what makes the most sense for you! Links & Resources Mentioned The Lounge eCommerce Marketing Membership http://ecommercebadassery.com/membership The Content Strategy Accelerator by Katie Wight* https://bit.ly/KW-CSA Episodes Mentioned How to Avoid the Spam Folder: https://ecommercebadassery.com/avoid-spam-folder-email-marketing/ How to Sell Out Your Next Product Launch: https://ecommercebadassery.com/how-to-launch-ecommerce-product/ The Best Way to Run a Giveaway on Instagram: https://ecommercebadassery.com/how-to-automate-instagram-dms/ When to Hire Help in Your eCommerce Business: https://ecommercebadassery.com/how-to-decide-to-hire-ecommerce-business/ How to Create an Omni-Channel Marketing Campaign: https://ecommercebadassery.com/how-to-create-omnichannel-marketing-campaign/ How to Create a Social Media Strategy: https://ecommercebadassery.com/sustainable-social-media-strategy/ Full Episode Show Notes http://ecommercebadassery.com/222 Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

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Frequently asked about this episode

What does this episode say about organic & seo?

Reallocate energy from 'hacking' social media algorithms to optimizing owned marketing channels like email lists and website traffic for more sustainable growth.

What does this episode say about email & sms?

Identify and prioritize your most effective marketing avenues by understanding where your target audience truly engages, rather than solely relying on social media trends.

What does this episode say about brand & content?

Diversify your marketing efforts beyond social media to build a resilient brand presence and reduce dependency on any single platform.

What does this episode say about customer retention?

Leverage your existing customer base and email list as powerful assets for repeat business and advocacy, focusing on retention strategies.

What does this episode say about organic & seo?

Develop an omnichannel marketing campaign that strategically integrates various touchpoints, ensuring social media complements rather than dominates your overall strategy.

Listen

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