A dedicated 'biz bite' episode explaining what email preview text is, its importance for open rates, and how to effectively use the 60 characters available.
A dedicated 'biz bite' episode explaining what email preview text is, its importance for open rates, and how to effectively use the 60 characters available.
A collection of takeaways from the DCA Autumn Conference, covering customer psychology, video tips, and the importance of testing email pre-headers (preview text).
Jimmy Kim and Chase Dimond discuss using AI to engineer better email components, specifically highlighting how underrated and misused preview text is in current marketing.