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124. [BIZ BITE] What is Preview Text for Email + Should I Be Using It?

eCommerce Badassery · April 28, 2022 · 3 min

Summary

This episode reveals how to leverage email preview text to significantly boost open rates. Learn to craft compelling preview text that complements your subject line, enticing subscribers to engage and ultimately driving more sales for your e-commerce business.

Key takeaways

Themes

email & smsconversion & cro

Topics covered

email preview textemail open ratesemail marketing strategysubject line optimizationinbox marketingemail copywritingmarketing tactics

Episode description

With only 60 characters available for the subject line of your emails, preview text is your opportunity to provide that little something extra to get your subscribers excited to open your emails. What You’ll Learn What preview text is How preview text can help your email open rate Ideas for what content to include in your preview text Read the Full Transcript http://ecommercebadassery.com/124 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services… Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

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Frequently asked about this episode

What does this episode say about email & sms?
Craft specific, attention-grabbing preview text instead of allowing default email content to fill the space.
What does this episode say about conversion & cro?
Utilize preview text to expand on the subject line's message, offering a compelling reason to open the email, such as teasing an offer or highlighting a key benefit.
What does this episode say about email & sms?
Align your preview text with your subject line for a cohesive message, creating a clear and enticing value proposition directly in the inbox.
What does this episode say about email & sms?
Aim for a sense of urgency, curiosity, or value proposition in your preview text to maximize engagement.
What does this episode say about email & sms?
Remember that preview text is a strategic marketing tool, not just a leftover, and its optimization directly impacts email open rates and overall marketing performance.

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