Email Marketing Effectiveness

Answer

Angus Cowan reveals the brutal truth about making email/SMS your primary retention engine, aiming for 30-40% of total revenue.

Source: Angus Cowan: The Brutal Truth About Your Email Marketing on eCommerce Australia.

Top episodes

1. 1. Angus Cowan: The Brutal Truth About Your Email Marketing

   eCommerce Australia

   Angus Cowan reveals the brutal truth about making email/SMS your primary retention engine, aiming for 30-40% of total revenue.

2. 2. The #1 Key To Email Marketing

   Ecommerce Playbook

   Andrew Faris breaks down the 80/20 of email marketing value, focusing on the simple lever of frequency to increase overall effectiveness.

3. 3. Shopify Email Expert: "37% of Revenue Comes From Just 2% of Emails Sent" - w/ Greg Zakowicz @ Omnisend

   Shopify1Percent

   Learn how to turn basic automations into profit machines, focusing on the highly effective 2% of emails that drive the majority of sales.

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