A deep dive into maintaining a clean, high-converting list by avoiding spam traps and rising platform costs through data hygiene.
A deep dive into maintaining a clean, high-converting list by avoiding spam traps and rising platform costs through data hygiene.
Focuses on why list size is less important than engagement and provides a guide on how to regularly clean your list for better deliverability.
Nikita Vakhrushev discusses how technical setups like DMARC/DKIM and consistent list hygiene improve email open rates.