Email List Hygiene

Top 3 podcast episodes answering this question on AskThePods · cleaning your email list.

Answer

Claus Lauter discusses the impact of iOS 15 on email marketing, specifically emphasizing the necessity of frequent list cleaning (every 30-90 days) to maintain deliverability.

Source: Open Rates are Dead! Email Marketing is changing | #023 Claus Lauter on Ecommerce Coffee Break.

Top episodes

  1. 1. Open Rates are Dead! Email Marketing is changing | #023 Claus Lauter

    Ecommerce Coffee Break

    Claus Lauter discusses the impact of iOS 15 on email marketing, specifically emphasizing the necessity of frequent list cleaning (every 30-90 days) to maintain deliverability.

  2. 2. From Inbox to Profit: The Power of Email Marketing | #247 Andriy Boychuk

    Ecommerce Coffee Break

    Andriy Boychuk explains why ecommerce brands must overcome the fear of cleaning their email lists and how list hygiene leads to higher engagement and profit.

  3. 3. EU229: Should You Delete Unengaged Email Subscribers?

    eCommerce Uncensored

    A deep dive into why a larger list isn't always better and the specific benefits of deleting unengaged subscribers to improve email health.

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