A deep dive into data hygiene for email and SMS, focusing on how a clean list improves deliverability and stops brands from wasting money.
A deep dive into data hygiene for email and SMS, focusing on how a clean list improves deliverability and stops brands from wasting money.
Discusses the merits of deleting unengaged subscribers to maintain a healthy sender reputation and the misconception that a larger list is always better.
Focuses on how Nomad Goods uses Klaviyo, specifically highlighting the critical importance of list hygiene for seven-figure revenue.