Claus Lauter discusses the impact of iOS 15 on email marketing, specifically emphasizing the necessity of frequent list cleaning (every 30-90 days) to maintain deliverability.
Claus Lauter discusses the impact of iOS 15 on email marketing, specifically emphasizing the necessity of frequent list cleaning (every 30-90 days) to maintain deliverability.
Andriy Boychuk explains why ecommerce brands must overcome the fear of cleaning their email lists and how list hygiene leads to higher engagement and profit.
A deep dive into why a larger list isn't always better and the specific benefits of deleting unengaged subscribers to improve email health.