Covers data hygiene for email and SMS, explaining how unengaged lists damage deliverability and waste money.
Covers data hygiene for email and SMS, explaining how unengaged lists damage deliverability and waste money.
Eric and JoGo discuss email landmines, bot clicks, and the essential metrics for maintaining list health.
Focuses on technical and strategic list hygiene, including removing invalid addresses and using DMARC/DKIM to improve open rates.