A deep dive into data hygiene for email and SMS marketing, focusing on how a bloated or unengaged list ruins deliverability and increases costs.
A deep dive into data hygiene for email and SMS marketing, focusing on how a bloated or unengaged list ruins deliverability and increases costs.
Covers navigating email 'landmines' like bot clicks and the vital metrics required to maintain a healthy subscriber list.
Explains how technical authentication (DMARC/DKIM) and aggressive list hygiene (removing inactive users) improve overall email performance.