Matt Markoff discusses the power of SMS marketing, focusing on its high open rates, its integration with automation, and how it stacks up against email marketing for e-commerce.
Matt Markoff discusses the power of SMS marketing, focusing on its high open rates, its integration with automation, and how it stacks up against email marketing for e-commerce.
Angus Cowan from MKTG Emails breaks down retention strategies using the combination of email and SMS marketing automation to maximize customer lifetime value.
Carmel Zein explores how Yotpo helps e-commerce brands improve results through automated email and SMS sequences, abandoned cart recovery, and data-driven personalization.