This episode breaks down the current landscape of email and SMS marketing for ecommerce in 2025, offering data-driven insights and strategies to optimize retention efforts. It highlights the importance of moving beyond basic sends to build a revenue-generating retention engine through effective campaign planning and automation. Ecommerce operators will learn actionable methods to adapt their email and SMS strategies for the evolving market.
Key takeaways
Leverage a 'retention rebuilt for 2026' framework to audit current retention setups and identify gaps in customer journeys.
Implement campaign and flow planning templates to build high-impact automations and prioritize initiatives based on revenue, not just send volume.
Stay updated with daily insights from experts like Jimmy Kim and Chase Dimond who have driven over $200M in email and SMS revenue to refine retention strategies.
Focus on turning high-level retention ideas into clear, actionable plans using structured worksheets and fill-in exercises.
Prioritize creating a robust retention engine that focuses on repeatable revenue generation through strategic email and SMS campaigns.
Live from Commerce Roundtable Miami — Jimmy Kim, Chase Dimond, and Omnisend’s Rytis Lauris sit down to unpack the state of retention marketing in 2025. This is more than a recap. It’s a tactical breakdown of what’s actually working in email, SMS, and push right now — backed by billions of data points from over 125,000 brands.They cover the biggest shifts in the industry, from AI-powered subject lines and click-through strategies to the rise of push notifications and underutilized automations. If you’re looking for smarter ways to retain customers, optimize flows, and drive more revenue without over-sending — this is your roadmap.EP 31: 2025 Email & SMS So Far - Data and InsightsHere's what we're diving into:- Why subject lines are the biggest driver of click performance (and how AI can help- The current state of open, click, and conversion rates in email + SMS- Where brands are leaving money on the table with automation (hint: it’s not just abandoned carts)- Why push notifications are the most underused, highest-ROI channel right now- The 2 automations Chase and Rytis swear by — and how to set them up- How to think about segmentation, privacy changes, and subscriber freshness in 2025Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditRaleon is your AI-powered retention team—built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleoneCom Email Certified is a hands-on, results-driven program with
Leverage a 'retention rebuilt for 2026' framework to audit current retention setups and identify gaps in customer journeys.
What does this episode say about customer retention?
Implement campaign and flow planning templates to build high-impact automations and prioritize initiatives based on revenue, not just send volume.
What does this episode say about analytics & attribution?
Stay updated with daily insights from experts like Jimmy Kim and Chase Dimond who have driven over $200M in email and SMS revenue to refine retention strategies.
What does this episode say about dtc strategy?
Focus on turning high-level retention ideas into clear, actionable plans using structured worksheets and fill-in exercises.
What does this episode say about email & sms?
Prioritize creating a robust retention engine that focuses on repeatable revenue generation through strategic email and SMS campaigns.
