Jordan Gordon discusses a framework for email marketing analytics, focusing on the limitations of native data and how to clean data for better retention insights.
Jordan Gordon discusses a framework for email marketing analytics, focusing on the limitations of native data and how to clean data for better retention insights.
An episode dedicated to auditing email performance, analyzing metrics like deliverability and engagement, and reviewing year-end high-level numbers for eCommerce.
Discussion on extending cookie life to improve conversion funnel support emails and retention analytics performance.