This episode provides a comprehensive guide for ecommerce businesses to conduct a year-end audit of their email marketing program. It walks listeners through high-level metrics to assess performance and then dives into granular details, identifying specific areas for improvement. This is crucial for optimizing email automations, campaigns, and overall strategy to drive better results in the coming year.
This week on our year end recap series we’re diving into your email marketing review. Whether you’re monitoring your email on a regular basis or you set up your automations 2 years ago and haven’t looked at them since… this episode is for you. First we’re gonna walk through some high-level numbers so you can get a quick sense of how your program is performing and then we’re dive into some of the nitty gritty so you know where to focus on improving those results. I’ve got some additional episodes to support you along the way as well so make sure you check the show notes for those when you’re ready to dive in and do the work, I promise it will make your life a lot easier. _______ Episodes Mentioned 10. Acquisition vs. Retention: Which is More Important? https://ecommercebadassery.com/acquisition-vs-retention-which-is-more-important/ 19. eCommerce Benchmarks to Gauge Your Success https://ecommercebadassery.com/ecommerce-benchmarks-to-gauge-your-success/ 143. Must-Have Email Automations https://ecommercebadassery.com/must-have-ecommerce-email-automations/ 167. How to Improve Your Email Marketing https://ecommercebadassery.com/increase-ecommerce-email-performance/ _______ Links Mentioned Klaviyo Badassery https://ecommercebadassery.com/klaviyo-badassery/ Content Badassery https://checkout.ecommercebadassery.com/content-badassery/ The Lounge Membership https://ecommercebadassery.com/membership Free Resource Library https://ecommercebadassery.com/freestuff _______ Full Episode Show Notes http://ecommercebadassery.com/259 _______ Want to Say Thanks? https://www.buymeacoffee.com/ecommercebadassery _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommer