Mark and Ian Hammersley identify the single most damaging misconception in the ecommerce industry and provide a framework to avoid it.
Mark and Ian Hammersley identify the single most damaging misconception in the ecommerce industry and provide a framework to avoid it.
A critical look at three common 'lies' or myths regarding ecommerce marketing, focusing on the nuances that general internet advice often misses.
An exploration of 10 common pitfalls and false beliefs, such as the idea that ecommerce is easy or that products sell themselves.