Ian and Mark Hammersley compare audience targeting across Facebook, Google, Pinterest, and TikTok for scaling ecommerce.
Ian and Mark Hammersley compare audience targeting across Facebook, Google, Pinterest, and TikTok for scaling ecommerce.
Explores why ads fail to scale, focusing on how platforms like Facebook restrict reach when targeting and creative aren't aligned with their models.
Anatoliy Labinskiy discusses optimizing ad spend and performance across Google, Facebook, and TikTok.