Earned Media Strategy

Answer

Jessy Klein-Fofana (LaRue PR) explains how to maintain brand presence in the headlines through strategic PR and media moments.

Source: Creating Media Moments with A PR Expert on Shopify Masters.

Top episodes

1. 1. Creating Media Moments with A PR Expert

   Shopify Masters

   Jessy Klein-Fofana (LaRue PR) explains how to maintain brand presence in the headlines through strategic PR and media moments.

2. 2. PR, Celebrities, and the Inside Track for eCommerce Growth With Andrew Gerrie

   Up Arrow Podcast

   Andrew Gerrie shares insights on using PR, celebrity endorsements, and product gifting to drive eCommerce growth through media professionals.

3. 3. Winning Customer Trust: PR Strategies for Ecommerce Success | Gloria Chou | Bonus Episode

   Honest Ecommerce

   PR coach Gloria Chou discusses making media coverage accessible for founders by identifying the right journalists and using grassroots opportunities.

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