Earned Media Strategy

Answer

Explores the shift from traditional persuasion to brand publishing, focusing on how owned media expands into earned media and long-term authority.

Source: How Brands Become Publishers In the Age of Distrust on Future Commerce.

Top episodes

1. 1. How Brands Become Publishers In the Age of Distrust

   Future Commerce

   Explores the shift from traditional persuasion to brand publishing, focusing on how owned media expands into earned media and long-term authority.

2. 2. Creating Media Moments with A PR Expert

   Shopify Masters

   A PR expert discusses how to create media moments and craft pitches that secure consistent press coverage and earned media mentions.

3. 3. PR, Celebrities, and the Inside Track for eCommerce Growth With Andrew Gerrie

   Up Arrow Podcast

   Discusses leveraging celebrity influence and product gifting to secure high-integrity media coverage and drive ecommerce growth.

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