Andrew Gerrie discusses building media strategies for outdoor brands, focusing on product gifting and leveraging PR for eCommerce growth.
Andrew Gerrie discusses building media strategies for outdoor brands, focusing on product gifting and leveraging PR for eCommerce growth.
PR coach Gloria Chou explains how to win customer trust through media coverage and identifies grassroots opportunities for press.
Derek Jouppi shares how whisper campaigns and social monitoring can lead to mainstream media attention and billions of impressions.