Earned Media Strategies

Answer

Andrew Gerrie shares PR and media strategies for outdoor brands, focusing on product gifting and building journalist relationships.

Source: PR, Celebrities, and the Inside Track for eCommerce Growth With Andrew Gerrie on Up Arrow Podcast.

Top episodes

1. 1. PR, Celebrities, and the Inside Track for eCommerce Growth With Andrew Gerrie

   Up Arrow Podcast

   Andrew Gerrie shares PR and media strategies for outdoor brands, focusing on product gifting and building journalist relationships.

2. 2. Winning Customer Trust: PR Strategies for Ecommerce Success | Gloria Chou | Bonus Episode

   Honest Ecommerce

   Gloria Chou discusses grassroots media coverage, identifying journalists, and building trust through PR wins for ecommerce brands.

3. 3. How to Run Whisper Campaigns to Drive Sales - Derek Jouppi - Amazon Legends - Episode #342

   Amazon Legends Podcast

   Derek Jouppi explains how to use whisper campaigns to attract mainstream media attention and leverage earned media opportunities.

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