Earned Media Strategies

Answer

Andrew Gerrie shares PR and communications strategies for outdoor brands, focusing on product gifting and building relationships with media professionals.

Source: PR, Celebrities, and the Inside Track for eCommerce Growth With Andrew Gerrie on Up Arrow Podcast.

Top episodes

1. 1. PR, Celebrities, and the Inside Track for eCommerce Growth With Andrew Gerrie

   Up Arrow Podcast

   Andrew Gerrie shares PR and communications strategies for outdoor brands, focusing on product gifting and building relationships with media professionals.

2. 2. Winning Customer Trust: PR Strategies for Ecommerce Success | Gloria Chou | Bonus Episode

   Honest Ecommerce

   PR coach Gloria Chou discusses aligning PR strategies with ecommerce goals and creative product pitching to journalists.

3. 3. How to Run Whisper Campaigns to Drive Sales - Derek Jouppi - Amazon Legends - Episode #342

   Amazon Legends Podcast

   Derek Jouppi explains how to use 'whisper campaigns' to generate massive impressions and mainstream media features without paid ads.

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