Earned Media

Answer

Explores the shift from traditional advertising to brands acting as publishers to gain earned media and consumer trust.

Source: How Brands Become Publishers In the Age of Distrust on Future Commerce.

Top episodes

1. 1. How Brands Become Publishers In the Age of Distrust

   Future Commerce

   Explores the shift from traditional advertising to brands acting as publishers to gain earned media and consumer trust.

2. 2. Cracking the Code to Content That Actually Works | Michelle Songy | Press Hook | Bonus Episode

   Honest Ecommerce

   A guide to getting eCommerce brands discovered via journalists and creators using a hybrid media approach.

3. 3. Creating Media Moments with A PR Expert

   Shopify Masters

   PR expert Jessy Klein-Fofana discusses how to build a PR strategy that generates consistent earned media coverage.

← Search again on AskThePods