Earned Media

Answer

Andrew McLuhan and Paulo Ferreira discuss the shift from persuasion to brand publishing and the growing importance of owned and earned media over traditional platforms.

Source: How Brands Become Publishers In the Age of Distrust on Future Commerce.

Top episodes

1. 1. How Brands Become Publishers In the Age of Distrust

   Future Commerce

   Andrew McLuhan and Paulo Ferreira discuss the shift from persuasion to brand publishing and the growing importance of owned and earned media over traditional platforms.

2. 2. Cracking the Code to Content That Actually Works | Michelle Songy | Press Hook | Bonus Episode

   Honest Ecommerce

   Michelle Songy, CEO of Press Hook, explains how eCommerce brands can secure media coverage and mentions through earned media opportunities.

3. 3. Breaking Down Ryan Reynold's Billion Dollar Marketing Strategy for Mint Mobile | Ep 823

   The Game with Alex Hormozi

   Alex Hormozi breaks down Ryan Reynolds' marketing strategy for Mint Mobile, focusing on the use of owned and earned media to generate massive buzz.

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