Dynamic Point Redemption

Answer

Mike Manheimer joins to discuss holistic retention strategies, KPIs, and the challenges of measuring LTV and incrementality in ecommerce.

Source: E003: Holistic Retention Strategies and Driving LTV on Marketing Operators.

Top episodes

1. 1. E003: Holistic Retention Strategies and Driving LTV

   Marketing Operators

   Mike Manheimer joins to discuss holistic retention strategies, KPIs, and the challenges of measuring LTV and incrementality in ecommerce.

2. 2. Rethinking SMS Marketing for Ecommerce: AI, RCS & LTV

   Marketing Operators

   Explores how AI and SMS programs can unlock customer insights and increase LTV through smarter communication and engagement tactics.

3. 3. E017: The Sweepstakes Tactics To Create Tentpole Moments

   Marketing Operators

   A deep dive into using sweepstakes as a tactic to create brand moments, engage customers, and drive revenue through strategic entry mechanics.

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