Aleksandra Korczynska, CMO at GetResponse, discusses optimizing the eCommerce customer journey and advertising tips.
Aleksandra Korczynska, CMO at GetResponse, discusses optimizing the eCommerce customer journey and advertising tips.
Hosts break down email and SMS strategies for BFCM, focusing on customer journey mapping to understand the path from awareness to purchase.
John Berggren explores brand building tactics on Amazon and the importance of mapping customer touchpoints to beat the competition.