Jimmy Kim, co-founder of Sendlane, discusses how automated email flows drive 40% of revenue despite being only 2% of total emails sent.
Jimmy Kim, co-founder of Sendlane, discusses how automated email flows drive 40% of revenue despite being only 2% of total emails sent.
Kyle Stout shares insights on e-commerce email marketing, focusing on segmentation, automation, and balancing different types of email workflows.
A deep dive into email segmentation and automation strategies, including specific mentions of drip campaigns and welcome series for e-commerce stores.