Focuses on diversifying marketing efforts beyond Amazon using paid social, SEO, and paid search to mitigate risk and improve customer relationships.
Focuses on diversifying marketing efforts beyond Amazon using paid social, SEO, and paid search to mitigate risk and improve customer relationships.
A strategic look at diversifying the marketing mix, specifically focusing on reducing reliance on Google and managing constraints in budget and resources.
A follow-up or 'revisited' discussion on building a diversified marketing channel strategy to increase profitability and reduce risk.