Jake Madoff explains why and how Amazon sellers should diversify into other paid marketing channels to build direct customer relationships and reduce platform risk.
Jake Madoff explains why and how Amazon sellers should diversify into other paid marketing channels to build direct customer relationships and reduce platform risk.
Nikki Lindgren explores using TikTok ads as a diversification strategy for e-commerce brands, emphasizing the importance of spreading efforts across various platforms.
A guide on maximizing visibility through owned channels like email and website traffic rather than just fighting social media algorithms.