Trevor Ginn and Anatoliy Labinskiy discuss strategies for optimizing ad spend across major channels like Google, Facebook, and TikTok.
Trevor Ginn and Anatoliy Labinskiy discuss strategies for optimizing ad spend across major channels like Google, Facebook, and TikTok.
Nikki Lindgren discusses winning with TikTok ads as a key component of a broader platform diversification strategy for DTC brands.
Lizzie Chapman from AdRoll explains how brands can achieve high ROAS by diversifying their ad inventory across social, email, and display rather than just fighting over TikTok.