Diversifying Ad Channels

Answer

A deep dive into diversifying media mix using HexClad as a case study for identifying signals to expand channels and testing methodology.

Source: Key Initiative Breakdown: When and how to diversify your media mix on Marketing Operators.

Top episodes

1. 1. Key Initiative Breakdown: When and how to diversify your media mix

   Marketing Operators

   A deep dive into diversifying media mix using HexClad as a case study for identifying signals to expand channels and testing methodology.

2. 2. Operators Titans E002: Portland Leather Goods (with CMO MacCoy Merkley)

   Marketing Operators

   Features Portand Leather Goods' CMO and focuses on channel expansion strategies and playbooks for scaling beyond primary ad platforms.

3. 3. E033: Zach Stuck on the Core Marketing Tactics to Drive Growth As You Scale

   Marketing Operators

   Zach Stuck discusses core marketing tactics for scaling, specifically focusing on the timing and strategy for diversifying into new ad channels.

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