S13 E5: Why You Should Diversify Your Channels (with Miranda A., Performance Marketing Manager at 365 Holdings)
Limited Supply
· with Miranda A.
· August 6, 2025
· 40 min
Summary
To avoid Q4 sales disaster, ecommerce operators must diversify their ad spend beyond Meta. This episode reveals how to strategically adapt creative and measurement for platforms like Pinterest, Snapchat, and in-game mobile ads (AppLovin) to achieve massive sales growth, even with a limited budget. Learn how to compete with larger brands using AI tools and unlock new customer acquisition channels.
Key takeaways
Diversify ad spend beyond Meta into platforms like Pinterest, Snapchat, and AppLovin to mitigate risk and unlock new growth, especially during peak seasons like Q4.
Adapt ad creative specifically for each platform’s audience and format (e.g., in-game mobile ads require different creative than Meta) to maximize performance and engagement.
Utilize AI tools to generate ad creative efficiently and cost-effectively, enabling smaller businesses to compete with larger enterprises without extensive resources.
Explore in-game mobile advertising (e.g., AppLovin) as a high-reach, performance-driven channel to access over 150M daily active users in the US for DTC brands.
Implement robust measurement tactics tailored to each new channel to accurately track performance and optimize campaigns for a higher return on ad spend.
Themes
ad creative strategychannel diversificationmobile advertisingperformance marketing
How do you turn a $10K test budget into $1M in just 30 days?
When Q4 sales hit a wall, Miranda (Performance Marketing Manager at 365 Holdings) didn’t panic. Instead, she diversified beyond Meta, and tested new channels like Pinterest, Snapchat, and AppLovin.
Nik and Miranda unpack the exact strategies, creative approaches, and measurement tactics that fueled a massive holiday sales surge.
You’ll hear why relying on one ad channel can tank your business, how to creatively adapt ads for different platforms, and the surprising differences between running ads on Meta versus in‑game mobile platforms.
And, what’s Miranda’s take on AI in ad creative? She picks her top tools and shares how smaller companies can compete with larger ones without breaking the bank.
AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale.
AppLovin Ecommerce Newsletter
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Frequently asked about this episode
What does this episode say about ad creative strategy?
Diversify ad spend beyond Meta into platforms like Pinterest, Snapchat, and AppLovin to mitigate risk and unlock new growth, especially during peak seasons like Q4.
What does this episode say about channel diversification?
Adapt ad creative specifically for each platform’s audience and format (e.g., in-game mobile ads require different creative than Meta) to maximize performance and engagement.
What does this episode say about mobile advertising?
Utilize AI tools to generate ad creative efficiently and cost-effectively, enabling smaller businesses to compete with larger enterprises without extensive resources.
What does this episode say about performance marketing?
Explore in-game mobile advertising (e.g., AppLovin) as a high-reach, performance-driven channel to access over 150M daily active users in the US for DTC brands.
What does this episode say about ad creative strategy?
Implement robust measurement tactics tailored to each new channel to accurately track performance and optimize campaigns for a higher return on ad spend.
