Jake Madoff discusses the strategic importance of expanding beyond Amazon into other paid marketing channels to build direct customer relationships.
Jake Madoff discusses the strategic importance of expanding beyond Amazon into other paid marketing channels to build direct customer relationships.
A deep dive into why acquisition costs are rising and how diversifying channels like Amazon and wholesale can help manage media spend allocation.
An exploration of why channel expansion often fails and how to rethink ad optimization for true incremental growth across new platforms.