This episode breaks down the decision-making process for diversifying a media mix, focusing on data signals and channel expansion strategies.
This episode breaks down the decision-making process for diversifying a media mix, focusing on data signals and channel expansion strategies.
Jake Madoff discusses the importance of diversifying acquisition channels beyond Amazon to build direct customer relationships.
Zach Stuck of Homestead shares insights on identifying growth trends and the timing for diversifying into secondary ad channels.