Discusses discounting as the 'biggest addiction' in eCommerce and explores how brands can break the cycle while maintaining profitability.
Discusses discounting as the 'biggest addiction' in eCommerce and explores how brands can break the cycle while maintaining profitability.
Explores the 'discount death spiral' where brands train customers to only buy on sale, effectively describing the mechanics of discount addiction.
A brand marketer explains why Shopify brands should move away from the habit of constant discounting to protect their premium positioning.