Discount Addiction

Answer

Explores why discounting is the biggest addiction in eCommerce and how brands can shift toward profitability using strategic coupon alternatives.

Source: The Shift From Growth to Profitability on Future Commerce.

Top episodes

1. 1. The Shift From Growth to Profitability

   Future Commerce

   Explores why discounting is the biggest addiction in eCommerce and how brands can shift toward profitability using strategic coupon alternatives.

2. 2. EP 72: Why discounts are hurting your brand + what to do instead

   Send It!

   Discusses the 'discount death spiral,' explaining how constant sales train customers to wait for discounts, harming brand health and long-term margins.

3. 3. Stop Giving Discounts To Customers Who Were Already Going To Buy

   eCommerce Fastlane

   Breaks down the dangers of blind discounting and how to differentiate between 'walkaway customers' and dedicated buyers to protect Shopify margins.

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