Michael Epstein of PostPilot discusses how to integrate direct mail with email and SMS, focusing on advanced personalization and attribution for DTC brands.
Michael Epstein of PostPilot discusses how to integrate direct mail with email and SMS, focusing on advanced personalization and attribution for DTC brands.
Focuses on reacquiring churned customers using PostPilot’s direct mail automation, emphasizing data-driven personalization for win-back offers.
Analyzes why top Shopify brands are shifting budgets to postcards, covering personalization, behavioral economics, and the breakdown of digital attribution.