Direct Customer Engagement

Answer

Discusses the shift from broadcast marketing to conversational commerce, using email and SMS as two-way channels for direct engagement.

Source: EP 48: The Rise of Conversational Commerce: Turning Email & SMS into Two Way Channels on Send It!.

Top episodes

1. 1. EP 48: The Rise of Conversational Commerce: Turning Email & SMS into Two Way Channels

   Send It!

   Discusses the shift from broadcast marketing to conversational commerce, using email and SMS as two-way channels for direct engagement.

2. 2. Actionable insights: Expert Email Marketing Insights for Maximum Growth with Kyle Stout

   The eCom Ops Podcast

   Kyle Stout shares expert email marketing insights and frameworks for segmentation and direct customer engagement strategies.

3. 3. What Makes Thrive Market’s Marketing Team Thrive?

   Retail Remix

   Amina Pasha discusses how Thrive Market uses community building and omnichannel touchpoints to drive customer engagement.

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