Direct Customer Engagement

Answer

Explores the shift from broadcast marketing to conversational commerce using email and SMS as two-way engagement tools.

Source: EP 48: The Rise of Conversational Commerce: Turning Email & SMS into Two Way Channels on Send It!.

Top episodes

1. 1. EP 48: The Rise of Conversational Commerce: Turning Email & SMS into Two Way Channels

   Send It!

   Explores the shift from broadcast marketing to conversational commerce using email and SMS as two-way engagement tools.

2. 2. 7 Principles of DTC eCommerce with BigCommerce Head of Europe Mark Adams

   eCommerce MasterPlan

   Mark Adams shares 7 principles for Direct-to-Consumer success, emphasizing direct interaction and user experience.

3. 3. Leveraging Customer Reviews for Reputation Power - with Scott Brandley

   eCommerce Marketing Podcast

   Focuses on leveraging customer reviews and reputation management to build trust and ongoing engagement.

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