Direct Customer Engagement

Answer

Explores the shift from broadcast marketing to conversational commerce, using SMS and email as two-way channels for direct interaction.

Source: EP 48: The Rise of Conversational Commerce: Turning Email & SMS into Two Way Channels on Send It!.

Top episodes

1. 1. EP 48: The Rise of Conversational Commerce: Turning Email & SMS into Two Way Channels

   Send It!

   Explores the shift from broadcast marketing to conversational commerce, using SMS and email as two-way channels for direct interaction.

2. 2. Actionable insights: Expert Email Marketing Insights for Maximum Growth with Kyle Stout

   The eCom Ops Podcast

   Kyle Stout discusses expert email marketing insights and specific strategies for fostering growth through direct customer engagement.

3. 3. Greatest Hits: Where Brands Go Wrong with Liz Stack

   The eCom Ops Podcast

   Covers brand management, utilizing SMS for timely engagement, and analyzing data to proactively engage customers.

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