This episode offers ecommerce operators a deep dive into the seven fundamental principles of building a thriving Direct-to-Consumer (DTC) brand online. Mark Adams, Head of Europe at BigCommerce, shares actionable strategies on technology stacks, customer experience, and specific approaches like PWAs and headless commerce to drive growth and differentiation in the competitive DTC landscape. This is a must-listen for anyone looking to optimize their DTC strategy and leverage modern ecommerce technologies.
Key takeaways
Understand and implement the "7 Principles of DTC" covering aspects from brand building to technology utilization for sustainable growth.
Consider adopting Progressive Web Apps (PWAs) to enhance customer engagement with app-like experiences, improved speed, and offline capabilities.
Explore headless eCommerce architecture for greater flexibility, customization, and seamless omnichannel experiences across various customer touchpoints.
Prioritize customer journey mapping to truly understand and optimize every interaction from discovery through post-purchase.
Leverage data and analytics effectively to gain insights into customer behavior, measure performance, and inform strategic decisions for continuous improvement.
This November the White Label World Expo Online Retail Sourcing Show comes to London. Both myself and today’s guest are keynote speakers at the event. I got chatting to Mark at LinnAcademy and what he’ll be sharing at White Label World Expo is so interesting I thought I’d get him on the show to share some it with you… Mark Adams is Head of Europe at BigCommerce. He’s been in the eCommerce world for almost 20 years, mainly working agency side and focused on the technology stack side of things. He’s been advising market leading brands and retailers for years, and today he’s going to help all of us understand “The 7 principles of building your direct to consumer brand online”. We cover a lot of topics including PWAs and Headless eCommerce as well as getting deep into successful steps to DTC.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ ---
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Understand and implement the "7 Principles of DTC" covering aspects from brand building to technology utilization for sustainable growth.
What does this episode say about shopify & ecommerce platforms?
Consider adopting Progressive Web Apps (PWAs) to enhance customer engagement with app-like experiences, improved speed, and offline capabilities.
What does this episode say about conversion & cro?
Explore headless eCommerce architecture for greater flexibility, customization, and seamless omnichannel experiences across various customer touchpoints.
What does this episode say about brand & content?
Prioritize customer journey mapping to truly understand and optimize every interaction from discovery through post-purchase.
What does this episode say about dtc strategy?
Leverage data and analytics effectively to gain insights into customer behavior, measure performance, and inform strategic decisions for continuous improvement.
