Digital Native Consumers

Top 3 podcast episodes answering this question on AskThePods · digital native consumer behavior.

Answer

An analysis of Gen Alpha (the newest digital natives) trends for 2026, comparing their usage of YouTube, TikTok, and gaming as social spaces.

Source: The Great BTN Bake (Take) Off — Gen Alpha Trends for 2026: YouTube vs. TikTok Use and Gaming as Social Media | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

  1. 1. The Great BTN Bake (Take) Off — Gen Alpha Trends for 2026: YouTube vs. TikTok Use and Gaming as Social Media | Behind the Numbers

    Behind the Numbers: an EMARKETER Podcast

    An analysis of Gen Alpha (the newest digital natives) trends for 2026, comparing their usage of YouTube, TikTok, and gaming as social spaces.

  2. 2. The "Digitally Influenced Shopper Report" and the Breakdown of Online vs. In-store With Mike Black From Profitero+ - Episode 406

    Ecommerce Braintrust

    Explores the 'Digitally Influenced Shopper Report,' focusing on how younger generations use digital touchpoints to guide their purchasing decisions.

  3. 3. 398. What Gen Z wants: insights shaping the future of retail

    Retail Gets Real

    Insights into Gen Z consumer preferences and how their digital-first mindset is shaping the future of retail and customer experience.

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