Digital Native Consumers

Answer

Explores the online lives of teens, discussing their digital activities, AI usage, and how they are driving the shift toward social commerce.

Source: Growing Up “Constantly Online”: What Teens’ Online Lives Really Look Like | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Growing Up “Constantly Online”: What Teens’ Online Lives Really Look Like | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Explores the online lives of teens, discussing their digital activities, AI usage, and how they are driving the shift toward social commerce.

2. 2. Pacsun's CEO on how the brand cracked its Gen Z strategy

   Modern Retail Podcast

   Pacsun's CEO discusses their successful strategy for capturing the Gen Z market through digital-first initiatives and community marketing.

3. 3. The "Digitally Influenced Shopper Report" and the Breakdown of Online vs. In-store With Mike Black From Profitero+ - Episode 406

   Ecommerce Braintrust

   Analyzes the breakdown of online vs. in-store shopping behaviors, highlighting how younger generations use digital resources to guide every purchase.

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