This episode breaks down Profitero+'s "Digitally Influenced Shopper Report," offering critical insights for ecommerce and retail leaders. It highlights how understanding the modern, fragmented path to purchase and digital touchpoints is crucial for optimizing strategies beyond just online transactions. Learn how to leverage these insights to drive internal change, align teams, and strengthen retailer partnerships.
Key takeaways
Shift executive focus beyond online transactions to encompass all digital touchpoints influencing purchases, including in-store decisions.
Recognize that discoverability is increasingly fragmented beyond traditional search; explore diverse digital real estate to capitalize on new opportunities.
Tailor digital strategies based on generational and geographic trends, acknowledging younger generations' higher digital influence and the US's lead in digital adoption.
Re-evaluate and align internal organizational processes to support the digitally influenced shopper, focusing on digital shelf fundamentals like product data, pricing, and reviews.
Utilize reports like the "Digitally Influenced Shopper Report" to benchmark performance, customize category-specific strategies, and foster stronger retailer collaborations.
Prepare for the growing impact of AI-powered search by understanding its ROI on digital shelf investments for future optimization.
Themes
data & analyticsdigital commerce trendsretail strategyshopper behavior
Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're excited to welcome Mike Black, Chief Growth Officer at Profitero+. We'll be diving into their latest report, "The Digitally Influenced Shopper", which reveals how shoppers are navigating today's fractured path to purchase, how they evaluate value, and its implications for brands and retailers. Tune in to find out more! 📚 RESOURCES The 2025 Digitally Influenced Shopper Report Quote: "Discovery, as much as we are very search-centric in the way we think about the digital shelf, is way more fragmented than that. Search is becoming very crowded. Everybody's trying to win it. We should be just as aware that there's a lot more real estate for us to capitalize on." Mike Black KEY TAKEAWAYS In this episode, Julie, Jordan, and Mike discuss: Purpose of the Digitally Influenced Shopper Report: Mike explains the motivation behind the report: to shift executive thinking beyond just tracking online transactions, and to provide e-commerce and retail media leaders with ammunition to drive internal change. Defining the Digitally Influenced Shopper: The team discusses how Profitero+ measures digital influence, including which behaviors and digital touchpoints (such as search, reviews, and social media) classify someone as digitally influenced. <p dir="ltr" role="presentation"
Frequently asked about this episode
What does this episode say about data & analytics?
Shift executive focus beyond online transactions to encompass all digital touchpoints influencing purchases, including in-store decisions.
What does this episode say about digital commerce trends?
Recognize that discoverability is increasingly fragmented beyond traditional search; explore diverse digital real estate to capitalize on new opportunities.
What does this episode say about retail strategy?
Tailor digital strategies based on generational and geographic trends, acknowledging younger generations' higher digital influence and the US's lead in digital adoption.
What does this episode say about shopper behavior?
Re-evaluate and align internal organizational processes to support the digitally influenced shopper, focusing on digital shelf fundamentals like product data, pricing, and reviews.
What does this episode say about data & analytics?
Utilize reports like the "Digitally Influenced Shopper Report" to benchmark performance, customize category-specific strategies, and foster stronger retailer collaborations.
