Digital Media Investment

Answer

Haus CMO Olivia Kory discusses incrementality and using AI tooling for smarter ad budget allocation and media investment decisions.

Source: Haus CMO Reveals the Incrementality Index Behind Smarter ROAS Calls on Marketing Operators.

Top episodes

1. 1. Haus CMO Reveals the Incrementality Index Behind Smarter ROAS Calls

   Marketing Operators

   Haus CMO Olivia Kory discusses incrementality and using AI tooling for smarter ad budget allocation and media investment decisions.

2. 2. 034: How To Launch New Channels and Identify Incremental Value In Your Ad Spend

   Marketing Operators

   A deep dive into launching new marketing channels and identifying the incremental value of digital ad spend.

3. 3. E058: Marketing in a Recession - Cuts, Bets, and What You Can’t Afford to Lose

   Marketing Operators

   Strategies for marketing in a recession, focusing on media mix diversification and deciding which digital investments to cut or keep.

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