Digital Media Investment

Answer

Susan Schiekofer of Group M discusses digital investment strategies, attention metrics, and supply path optimization for global brands.

Source: Group M's Susan Schiekofer: We need to understand where impressions are coming from on Modern Retail Podcast.

Top episodes

1. 1. Group M's Susan Schiekofer: We need to understand where impressions are coming from

   Modern Retail Podcast

   Susan Schiekofer of Group M discusses digital investment strategies, attention metrics, and supply path optimization for global brands.

2. 2. S12 E6: Redefining Media and Marketing Measurement (with Michael True, CEO of Prescient AI)

   Limited Supply

   Michael True, CEO of Prescient AI, discusses redefining media measurement and optimizing marketing spend using Media Mix Modeling (MMM).

3. 3. LIVE at Shoptalk Spring: Retail Media Confessions, Hype Cycles, and the Creator Reckoning

   Future Commerce

   A live discussion on retail media investments, agentic commerce, and distinguishing innovation from hype in the digital retail space.

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