John Chao explains how to use data sources like demographics and purchase history for customer segmentation to improve conversions and repeat revenue.
John Chao explains how to use data sources like demographics and purchase history for customer segmentation to improve conversions and repeat revenue.
Robert Carlton of Zimini.com discusses their platform's focus on geographic, demographic, and interest-based targeting tools for online and brick-and-mortar retailers.
John Murphy shares his journey of building a $3 million e-commerce business by finding a specific niche and targeting tailored messages to segmented customer groups.