Explores buyer psychology and why people buy, specifically contrasting demographic data with psychographic insights for CPG and DTC brand growth.
Explores buyer psychology and why people buy, specifically contrasting demographic data with psychographic insights for CPG and DTC brand growth.
IdealSpot's Bryan Eisenberg discusses a data-driven approach to retail location selection using deep demographic and psychographic analysis.
Sarah Carusona explains how to build mathematical models for growth based on data analysis rather than intuition.