The Definitive View of the State of the Ecommerce Industry
Ecommerce Playbook · with Yarden (Veros), Jeremiah (NoCommerce), Wyatt Mayhem (Castmetrics), Steve Recook (Common Thread Collective) · February 20, 2024 · 43 min
Summary
This episode unveils a powerful new data consortium providing a definitive view of the ecommerce industry. By combining ad data from 6,000 stores, qualitative customer insights from 3,300 brands, and credit card transaction data from 100 million cardholders, this initiative offers unprecedented clarity into macro performance, ad spend trends, and consumer behavior for ecommerce operators.
Key takeaways
Analyze your ad spend performance against 6,000 other ecommerce stores using Veros' aggregated ad data to benchmark CPMs, ROAS, and conversion rates across Meta, Google, and TikTok.
Leverage qualitative insights from NoCommerce's 44 million customer survey responses to understand customer sentiment and identify industry-wide patterns that inform your business strategy.
Utilize Castmetrics' credit card transaction data, encompassing 6% of all consumer transactions, to track revenue trends and identify macro tailwinds or headwinds affecting the DTC and Amazon landscapes.
Diversify your ad spend to platforms like TikTok, as data shows increasing investment and potential for scaling beyond traditional Meta and Google channels, even post-holiday.
Subscribe to DTCindex.com for monthly insights and newsletters from this consortium to stay ahead of industry trends and data-driven analyses.
🚀 Exciting News in Ecommerce! 🚀 Get ready for a wild ride as we dive deep into the chaotic world of ecommerce with the masterminds behind the scenes. In this video, we are thrilled to introduce our powerhouse team, each bringing their unique expertise and data to the table. Meet Yarden, the Co-founder and CEO of Varos, a massive data co-op sitting on a treasure trove of information from 6,000 e-commerce-related stores. Discover how Varos aggregates, anonymizes, and analyzes data from various platforms, giving unparalleled insights into the industry's dynamics. Next up is Jeremiah, Founder and CEO at KnoCommerce, the survey platform with a qualitative edge. Learn how Jeremiah's team works with 3,300+ brands, delving into billions of dollars in online revenue to provide exclusive and meaningful insights not found anywhere else. Enter Wyatt Mayhem, the Founder of CastMetrics, bringing a whole new dimension to our data consortium. Wyatt gives us a peek into his world of consumer transaction-level credit card data, offering a panoramic view of how people are spending trillions of dollars across the United States. Last but certainly not least is Steve, the Senior Data Analyst at Common Thread Collective. Watch as Steve weaves the threads of data together, crafting compelling narratives from the information provided by our data nerds. But that's not all! Join us on this thrilling journey as we launch the DTC Data Consortium, where these industry leaders will unravel the mysteries of January's ecommerce landscape. From platform insights to ad spend trends and customer acquisition dynamics, get ready to be in the know. Don't miss out on this ecommerce rollercoaster! Head to DTCindex.com to sign up for our monthly newsletter and podcast, where we'll dissect the state of the industry and provide you with the latest an
What does this episode say about analytics & attribution?
Analyze your ad spend performance against 6,000 other ecommerce stores using Veros' aggregated ad data to benchmark CPMs, ROAS, and conversion rates across Meta, Google, and TikTok.
What does this episode say about paid acquisition?
Leverage qualitative insights from NoCommerce's 44 million customer survey responses to understand customer sentiment and identify industry-wide patterns that inform your business strategy.
What does this episode say about dtc strategy?
Utilize Castmetrics' credit card transaction data, encompassing 6% of all consumer transactions, to track revenue trends and identify macro tailwinds or headwinds affecting the DTC and Amazon landscapes.
What does this episode say about ai & automation?
Diversify your ad spend to platforms like TikTok, as data shows increasing investment and potential for scaling beyond traditional Meta and Google channels, even post-holiday.
What does this episode say about analytics & attribution?
Subscribe to DTCindex.com for monthly insights and newsletters from this consortium to stay ahead of industry trends and data-driven analyses.
