Data-Driven Discounting

Top 3 podcast episodes answering this question on AskThePods · using data for discounts.

Answer

Taylor Holiday breaks down key data from a massive BFCM offer database to reveal trends in discount rates and strategic offer design for 2024.

Source: Maximizing Black Friday Sales: Data-Driven Discounting Strategies on Ecommerce Playbook.

Top episodes

  1. 1. Maximizing Black Friday Sales: Data-Driven Discounting Strategies

    Ecommerce Playbook

    Taylor Holiday breaks down key data from a massive BFCM offer database to reveal trends in discount rates and strategic offer design for 2024.

  2. 2. Shopify Checkout Optimisation: Scale With Discount Codes, Based On Data From 182m Codes With Seguno

    Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

    Learn how to optimize Shopify checkout using insights from an analysis of 182 million discount codes to find the optimal 'sweet spot' for percentages.

  3. 3. How to Make Better Pricing Decisions as an eCommerce Operator → Aaron Cowper

    2X eCommerce Podcast

    Aaron Cowper of ShopGrok discusses making better pricing decisions by using data to predict uplift and analyze competitor pricing.

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