Data-Driven Discounting

Answer

Cara Marin of Seguno.com analyzes 182 million discount codes to identify which strategies drive the most profit and better customer behavior.

Source: Discounts, Decoded: What 182M Shopify Discount Codes Reveal — Cara Marin | How Smarter Discounts Increase Your Profit, What Top Shopify Brands Do Differently, How Discount Data Changes Strategy, Why Personalized Discounts Convert Better (#491) on Ecommerce Coffee Break.

Top episodes

1. 1. Discounts, Decoded: What 182M Shopify Discount Codes Reveal — Cara Marin | How Smarter Discounts Increase Your Profit, What Top Shopify Brands Do Differently, How Discount Data Changes Strategy, Why Personalized Discounts Convert Better (#491)

   Ecommerce Coffee Break

   Cara Marin of Seguno.com analyzes 182 million discount codes to identify which strategies drive the most profit and better customer behavior.

2. 2. Save Your Margins: Pricing & Profit Optimization for Tariff-Impacted Businesses

   The eCommerceFuel Podcast

   CEO of Intelligems.io, Drew Marconi, discusses using data and AI to optimize pricing, margins, and forecasting for eCommerce businesses.

3. 3. Your Black Friday Sale Doesn’t Need to Last All November

   Ecommerce Playbook

   Groove Life’s President discusses the data-backed decision to reduce discounting and how it tripled their profits.

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