Discusses how brands use smart data to boost ROI while navigating privacy rules, focusing on first-party data strategies.
Discusses how brands use smart data to boost ROI while navigating privacy rules, focusing on first-party data strategies.
Explores how Apple's iOS updates affect retention marketing and the increasing importance of zero-party and first-party data utilization.
Justin Rashidi explains why marketing problems are often actually data problems, focusing on attribution models and clean data sets.