Data Privacy In Marketing

Answer

Explores navigating Apple's major privacy updates (MPP, Link Tracking Protection) and their impact on email and SMS marketing performance tracking.

Source: EP 24: Navigating iOS and Privacy Changes: Email & SMS Marketing in a New Era on Send It!.

Top episodes

1. 1. EP 24: Navigating iOS and Privacy Changes: Email & SMS Marketing in a New Era

   Send It!

   Explores navigating Apple's major privacy updates (MPP, Link Tracking Protection) and their impact on email and SMS marketing performance tracking.

2. 2. How Brands Boost ROI with Smart Data

   Ecommerce Conversations

   Discusses how brands can use smart data to personalize offers while respecting privacy rules and norms for better ROI.

3. 3. EP 23: First-Party Data in Email & SMS: How Polls, Quizzes & Surveys Boost Engagement

   Send It!

   Covers the shift toward first-party and zero-party data (polls, quizzes) as a privacy-compliant way to boost engagement.

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