EP 24: Navigating iOS and Privacy Changes: Email & SMS Marketing in a New Era

Send It! · with Jimmy Kim & Chase Dimond · April 1, 2025 · 33 min

Summary

This episode tackles the critical shifts in email and SMS marketing driven by iOS updates and evolving privacy regulations. Ecommerce operators will learn how to adapt their retention strategies to overcome data limitations, maintain engagement, and drive revenue in a privacy-first world. The hosts, Jimmy Kim and Chase Dimond, share their expertise from generating over $200M in email and SMS revenue, offering actionable frameworks to rebuild retention for 2026 and beyond.

Key takeaways

• Implement robust zero-party data collection strategies to mitigate the impact of third-party data restrictions and gain direct customer insights.
• Focus on building stronger customer relationships and trust through transparent data practices and personalized, value-driven communication.
• Diversify your marketing channels beyond traditional email and SMS to create a more resilient and integrated retention strategy.
• Leverage "Retention Rebuilt" frameworks to audit current retention setups, map customer journeys, and identify gaps to create actionable plans.
• Prioritize initiatives around revenue generation rather than just send volume, using practical tools to plan campaigns and high-impact automations.

Themes

Topics covered

Episode description

Apple's latest privacy updates—Mail Privacy Protection (MPP), Link Tracking Protection, and ongoing iOS 18 changes—are making it harder than ever for eCommerce marketers to track email and SMS performance. Open rates are unreliable, link parameters are being stripped, and App Tracking Transparency (ATT) is limiting data visibility. So, what now?In this episode, we break down what these changes actually mean, share real-world brand insights, and lay out a step-by-step strategy for navigating this new era of retention marketing. If you've noticed inflated open rates, misattributed clicks, or challenges in SMS tracking, this one's for you.EP 24: Navigating iOS and Privacy Changes: Email & SMS Marketing in a New EraHere's what we're diving into: - How Mail Privacy Protection (MPP) inflates open rates & skews data- The impact of Link Tracking Protection on email & SMS attribution- Why ATT is still a major hurdle for retargeting & cross-channel marketing- The rise of first-party & zero-party data (and how to collect it)- What KPIs actually matter now (hint: clicks & revenue over opens)- Tech solutions & workarounds to maintain accurate tracking- Expert insights on the future of email & SMS in a privacy-first worldThank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://go.nacelle.com/get-started?utm_source=ecomemailmarketer&ut

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Frequently asked about this episode

What does this episode say about email & sms?

Implement robust zero-party data collection strategies to mitigate the impact of third-party data restrictions and gain direct customer insights.

What does this episode say about customer retention?

Focus on building stronger customer relationships and trust through transparent data practices and personalized, value-driven communication.

What does this episode say about analytics & attribution?

Diversify your marketing channels beyond traditional email and SMS to create a more resilient and integrated retention strategy.

What does this episode say about dtc strategy?

Leverage "Retention Rebuilt" frameworks to audit current retention setups, map customer journeys, and identify gaps to create actionable plans.

What does this episode say about email & sms?

Prioritize initiatives around revenue generation rather than just send volume, using practical tools to plan campaigns and high-impact automations.

Listen

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