Explores a blockchain protocol that decentralizes retail, allowing shoppers to maintain control and potentially monetize their own data within the Ethereum ecosystem.
Explores a blockchain protocol that decentralizes retail, allowing shoppers to maintain control and potentially monetize their own data within the Ethereum ecosystem.
Interviews Kroger Precision Marketing on how the retailer leverages its massive first-party data to create a programmatic advertising marketplace for brands.
Covers Google and Meta's shift toward privacy-centric tracking, including the use of Data Clean Rooms to gain insights from pooled, anonymized data.