John Wantz discusses a blockchain protocol designed to decentralize retail and give shoppers control and monetization capabilities over their personal data.
John Wantz discusses a blockchain protocol designed to decentralize retail and give shoppers control and monetization capabilities over their personal data.
A special edition exploring what advertisers need from commerce media, focusing on measurement, clean rooms, and data utilization in a privacy-first world.
Explores the upcoming measurement crisis in ecommerce, focusing on how privacy regulations are changing how brands use and value their customer data.