Paul Graeve discusses frameworks for making data simple and effective, focusing on data governance and turning data into actionable business outcomes.
Paul Graeve discusses frameworks for making data simple and effective, focusing on data governance and turning data into actionable business outcomes.
Justin Rashidi explores why marketing failures are often rooted in poor data management and the importance of establishing a single source of truth through data governance.
Edward Upton explains the importance of a data layer and server-side tracking for Shopify brands to ensure data integrity and effective governance.