A deep dive into zero, first, and third-party data, covering collection tools, management, and marketing strategies in a privacy-first world.
A deep dive into zero, first, and third-party data, covering collection tools, management, and marketing strategies in a privacy-first world.
Jennifer Hoth from ASICS discusses leveraging interactive customer experiences to capture high-quality data and build global loyalty.
Supergoop and Lexer discuss scaling strategies focusing on zero-party data collection and identifying affluent customer segments.