Unpacks the transformative power of data in shaping omnichannel strategies, focusing on privacy-respecting collection and cultural relevance.
Unpacks the transformative power of data in shaping omnichannel strategies, focusing on privacy-respecting collection and cultural relevance.
Discusses how brands can collect first-party and zero-party data via loyalty programs to replace third-party tracking.
Nick Ernst discusses using YouTube and data-based optimization to scale an appliance replacement parts business to 9,000+ orders.