Focuses on the 'customer-first' approach, where product development is driven by identifying a niche market and specific customer needs before building the brand.
Focuses on the 'customer-first' approach, where product development is driven by identifying a niche market and specific customer needs before building the brand.
Case study of Pistakio, a brand that grew 10x by letting their community decide on every product, treating customers as co-developers.
Product design expert Kyle MacDonald shares strategies for making design tweaks based on customer needs to increase profitability and brand value.