How a Party Side Hustle Became a Six-Figure Brand

Shopify Masters · with Bre Giglio · January 8, 2026 · 32 min

Summary

Bre Giglio of Bashify scaled a party-planning side hustle into a $600,000 balloon brand. Her success hinges on starting lean, leveraging social content, and prioritizing trust, transparency, and an exceptional customer experience. This episode offers a blueprint for transforming a niche passion into a profitable e-commerce venture using authentic connection and strategic marketing.

Key takeaways

• Start with a lean approach, validating your product or service with minimal investment before scaling.
• Utilize social media platforms like Instagram and TikTok for authentic content creation that showcases your products and builds community.
• Prioritize transparency and trust in all customer interactions to foster loyalty and positive word-of-mouth.
• Develop an exceptional customer experience by actively engaging with your audience and promptly addressing their needs.
• Leverage your personal story and brand values to create a unique identity that resonates with your target market.

Themes

Topics covered

Episode description

Bashify founder Bre Giglio turned a party-planning side hustle into a $600,000 balloon brand by starting small and leaning into social content. In this interview, she shares how trust, transparency, and customer experience fueled Bashify’s growth.

Related episodes

• The Pasta Straw Brand That Grew Into a 7-Figure Business Without Investors — Shopify Masters
• How Kōv Essentials Hit $1M in Year One With Zero Paid Ads — Shopify Masters
• Building a $100 Million Brand, One Bridesmaid Dress at a Time — Shopify Masters
• How I Scaled My Side Hustle to $15 Million — Shopify Masters
• How To Find Customers When You Can’t Afford Marketing — Shopify Masters
• How to Scale Quickly Without Funding — Shopify Masters

Frequently asked about this episode

What does this episode say about brand building?

Start with a lean approach, validating your product or service with minimal investment before scaling.

What does this episode say about customer experience?

Utilize social media platforms like Instagram and TikTok for authentic content creation that showcases your products and builds community.

What does this episode say about e-commerce growth strategies?

Prioritize transparency and trust in all customer interactions to foster loyalty and positive word-of-mouth.

What does this episode say about social media marketing?

Develop an exceptional customer experience by actively engaging with your audience and promptly addressing their needs.

What does this episode say about brand building?

Leverage your personal story and brand values to create a unique identity that resonates with your target market.

Listen

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