Customer-Centric Messaging

Top 3 podcast episodes answering this question on AskThePods · creating customer centric brand messaging.

Answer

Discusses shifting from broadcast-style SMS/email to 'conversational commerce' where interactions build loyalty.

Source: EP 48: The Rise of Conversational Commerce: Turning Email & SMS into Two Way Channels on Send It!.

Top episodes

  1. 1. EP 48: The Rise of Conversational Commerce: Turning Email & SMS into Two Way Channels

    Send It!

    Discusses shifting from broadcast-style SMS/email to 'conversational commerce' where interactions build loyalty.

  2. 2. Bonus: 26% of Brands Reply in Real Time: The Conversational SMS Playbook That Wins More Orders

    DTC Podcast

    Covers the Conversational SMS Playbook, focusing on real-time replies and mapping the customer journey to improve engagement.

  3. 3. Shopify Email Expert: "37% of Revenue Comes From Just 2% of Emails Sent" - w/ Greg Zakowicz @ Omnisend

    Shopify1Percent

    Explores how a tiny fraction of highly targeted emails drives massive revenue through segmentation and automation.

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