Customer-Centric Marketing

Answer

Revisits an archive episode with cultural theorist Matt Klein to discuss META Trends including Customer Centricity and Purpose-driven Marketing.

Source: Rewind: Shifting Trends and Prevailing Patterns on Future Commerce.

Top episodes

1. 1. Rewind: Shifting Trends and Prevailing Patterns

   Future Commerce

   Revisits an archive episode with cultural theorist Matt Klein to discuss META Trends including Customer Centricity and Purpose-driven Marketing.

2. 2. The Story of Bubka I Featuring Co-Founder Ari Segal

   eCommerce Australia

   Ari Segal shares the story of Bubka, focusing on how personal challenges led to a customer-centric business model and marketing approach.

3. 3. How to Achieve Negative CAC

   Ecommerce Conversations

   Taylor Holiday discusses achieving 'Negative CAC' by focusing on customer lifetime value and designing marketing efforts around customer needs.

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