Customer-Centric Marketing

Answer

Bre Giglio discusses building a $600k brand by leaning into customer-centricity and social content.

Source: How a Party Side Hustle Became a Six-Figure Brand on Shopify Masters.

Top episodes

1. 1. How a Party Side Hustle Became a Six-Figure Brand

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   Bre Giglio discusses building a $600k brand by leaning into customer-centricity and social content.

2. 2. The Business Pivot That Led to More Customers and Happier Suppliers

   Shopify Masters

   Divy Ojha explains how pivoting to a customer-centric model improved satisfaction for both buyers and suppliers.

3. 3. How to Achieve Negative CAC

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   CEO Taylor Holiday explains how to achieve negative CAC by designing marketing around customer value and needs.

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