Explores a business model where customer understanding precedes product development, using niche identification and market research to build a brand around customer satisfaction.
Explores a business model where customer understanding precedes product development, using niche identification and market research to build a brand around customer satisfaction.
Follows the growth of Pistakio, a brand built by letting the community decide every product, effectively using customers as co-developers.
Discusses achieving 'negative CAC' by focusing on customer lifetime value and designing business processes specifically around customer needs.