Customer Segmentation Strategies

Answer

Focuses on email and SMS segmentation secrets, including RFM metrics and strategies for different customer groups like VIPs and discount shoppers.

Source: EP4: SEGMENTATION Secrets to Reduce Churn & Skyrocket Sales in eCom Email and SMS Marketing on Send It!.

Top episodes

1. 1. EP4: SEGMENTATION Secrets to Reduce Churn & Skyrocket Sales in eCom Email and SMS Marketing

   Send It!

   Focuses on email and SMS segmentation secrets, including RFM metrics and strategies for different customer groups like VIPs and discount shoppers.

2. 2. Bonus: Scaling Skincare Segment by Segment – Soft Services' Data-Driven Growth Strategy with Tresl Segments

   DTC Podcast

   A case study on how a skincare brand uses data-driven segmentation (segment by segment) to scale growth and reduce churn.

3. 3. Loyalty, Surprise and Delight, and Segmentation

   Hit Subscribe | The subscription ecommerce podcast by Recharge

   Discusses loyalty and lifecycle segmentation, specifically how to find the right balance in segment size for subscription ecommerce.

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