Focuses on email and SMS segmentation secrets, introducing RFM metrics and specific strategies for different customer tiers to reduce churn.
Focuses on email and SMS segmentation secrets, introducing RFM metrics and specific strategies for different customer tiers to reduce churn.
Nikki Tooman shares guidance on retention marketing through lifecycle segmentation and finding the optimal balance in segment size.
A deep dive into must-have email segments for ecommerce, focusing on lifecycle stages and avoiding common pitfalls of over-segmentation.