CEO John Chao discusses using the Segments platform to leverage data analytics for targeted customer segmentation to improve conversions and repeat revenue.
CEO John Chao discusses using the Segments platform to leverage data analytics for targeted customer segmentation to improve conversions and repeat revenue.
Amazon Corporate guests discuss brand new functions to identify and target repeat customers through tailored promotions and loyalty analytics.
Nikki Tooman focuses on retention marketing through creative segmentation solutions and lifecycle groups for subscription e-commerce.