Amazon is leveling up seller capabilities with new tools like Business Planner and Customer Loyalty Analytics. These features provide unprecedented access to data, allowing sellers to understand customer behavior, target repeat buyers, and receive personalized, AI-driven action plans to optimize performance and achieve specific business goals on the platform.
Key takeaways
Leverage Amazon's new Customer Loyalty Analytics to identify and target repeat customers, a capability previously unavailable to sellers.
Utilize Business Planner to go beyond raw data; set specific goals (e.g., increase ad-attributed sales, reduce FBA fees) and receive AI-generated, step-by-step action plans tailored to your objectives.
Actively use Business Planner's performance tracking to monitor progress on goals. The tool updates daily, reprioritizing recommendations based on your performance and new opportunities.
Don't get overwhelmed by Amazon's data firehose. Business Planner helps organize and prioritize actionable insights, effectively democratizing data analysis for sellers.
Explore Business Planner's AI-powered recommendations for keyword optimization or inventory strategy, as these can directly impact ad campaign effectiveness and cost reduction.
In this special episode, a couple of key players from Amazon Corporate join us to discuss some brand new functions released for sellers, including one that gives us unprecedented ability to identify and target our repeat customers.
What does this episode say about amazon & marketplaces?
Leverage Amazon's new Customer Loyalty Analytics to identify and target repeat customers, a capability previously unavailable to sellers.
What does this episode say about ai & automation?
Utilize Business Planner to go beyond raw data; set specific goals (e.g., increase ad-attributed sales, reduce FBA fees) and receive AI-generated, step-by-step action plans tailored to your objectives.
What does this episode say about analytics & attribution?
Actively use Business Planner's performance tracking to monitor progress on goals. The tool updates daily, reprioritizing recommendations based on your performance and new opportunities.
What does this episode say about customer retention?
Don't get overwhelmed by Amazon's data firehose. Business Planner helps organize and prioritize actionable insights, effectively democratizing data analysis for sellers.
What does this episode say about amazon & marketplaces?
Explore Business Planner's AI-powered recommendations for keyword optimization or inventory strategy, as these can directly impact ad campaign effectiveness and cost reduction.
