Danielle Butera joins to discuss the shift in ecommerce strategy from pure acquisition to making retention the primary growth lever.
Danielle Butera joins to discuss the shift in ecommerce strategy from pure acquisition to making retention the primary growth lever.
Retention expert Thomas Lalas explains how to double repurchase rates and why brands should stop over-relying on acquisition.
This episode explores the psychological and strategic links between how you acquire customers and your ability to retain them.