Focuses on the profitability of retention vs. acquisition, featuring Thomas Lalas's strategy for achieving high repurchase rates in CPG brands.
Focuses on the profitability of retention vs. acquisition, featuring Thomas Lalas's strategy for achieving high repurchase rates in CPG brands.
Explores the strategic balance between acquisition and retention marketing with Eric Rausch, co-founder of a leading retention agency.
Argues that acquisition and retention are 'two sides of the same coin' and that poor retention is often a result of poor acquisition targeting.