Retention expert Thomas Lalas shares how to achieve high repurchase rates, arguing that keeping customers is more profitable than constant acquisition.
Retention expert Thomas Lalas shares how to achieve high repurchase rates, arguing that keeping customers is more profitable than constant acquisition.
Explores the link between acquisition and retention, arguing that churn is often a result of poor acquisition targeting rather than a retention-only problem.
Eric Rausch discusses the strategic balance between acquisition and retention marketing and how to scale a retention-focused agency.