Retention expert Thomas Lalas explains how to double repurachase rates and why retention is more cost-effective than acquisition.
Retention expert Thomas Lalas explains how to double repurachase rates and why retention is more cost-effective than acquisition.
Jordan Gordon from Pilothouse explains how to track lifecycle metrics to balance acquisition and retention strategies.
Eric Rausch discusses the transition from email marketing to full retention strategy and how to balance it with acquisition.